Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.
In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.
It generally happened in that portion of a person's life before the age of marriage, enabled dates to be arranged without face-to-face contact.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.