On 14 February 2011 episode of the Late Show with David Letterman, it was revealed via Billboard that Shayk was the covermodel for the 2011 Sports Illustrated Swimsuit Issue.
This was the fifth time she has been featured in the magazine, but the first time she has been on the cover. In 2011 she covered magazines such as Tatler Russia, Twelv, Cosmopolitan Spain, GQ Mexico, Glamour Spain, Amica Italy and appeared on the covered of Elle Spain, the special edition for Christmas.
The same month she did the runway of Jeremy Scott during the New York fashion week.
In March 2013 she did the runway of Givenchy during the Paris fashion week.
Since that time, she has appeared in every annual edition, attending photoshoots in such places as St. After being the image of Intimissimi for three years, Shayk was made the official ambassador for the brand in 2010.