As the camera continues to scan the audience, it readjusts the framing to capture real families, couples and friends across different races, religions, genders, sexualities, abilities and ages.
Authentic reactions of surprise and support from real NFL fans at the event are highlighted in the video.
Facebook, Kargo, ESPN, VOX, Bauer and Little Things are extending the campaign message through donated media support on its respective platforms.
"The NFL is strongly committed to diversity and inclusion.
We are proud to be working with the Ad Council on their Love Has No Labels campaign,” said Anna Isaacson, NFL Senior Vice President of Social Responsibility.
The campaign brand sponsors, including founding partners Pepsi Co, P&G, State Farm®, Unilever and The Coca-Cola Company and recent partners, Bank of America, Google and Johnson & Johnson, are supporting “Fans of Love” by promoting content across their channels.
In addition to funding the campaign, brand partners will show their support during the year through on- and offline activations including, social messaging, social influencer programs, employee engagement, events and more.
As with all of the Love Has No Labels campaigns, “Fans of Love” continues to feature real people and relationships to celebrate diversity and promote inclusion.