Market research in 2011 placed the number of French women who wear thongs as their preferred underwear style at 25%, down by 5% from 2008.
Types of thongs include the traditional thong, the G-string, and the C-string.
In the modern Western world, g-strings are more commonly marketed towards females but are worn by both sexes.
During the 1980s, thongs were worn on stage by pop stars such as Cher and Madonna.
In the USA and Europe, the wearing of thongs by men was once mainly limited to the dance belt, the posing pouch for bodybuilders and the realm of male strippers.